SPIRITS WITH NFTS
Non-fungible tokens (NFTs) may not be drinkable, but this hasn't stopped some startups in the beverage industry from capitalizing on the blockchain craze. NFTs have gained traction in the art world, where artists and creatives use these digital assets to forge closer connections with fans and collectors. T
THE IDEA OF BUILDING A CREATIVE COMMUNITY AROUND A PRODUCT IS NOT NEW TO BEVERAGE BRANDS.
As brands increasingly utilize the digital world to boost their visibility, many beverage manufacturers are now experimenting with NFT technology to increase interest in their products. Examples include Budweiser, Bacardi, Fountain Hard Seltzer, and the Robert Mondavi Winery.
New beverage brands based in L.A., such as Bored Breakfast Club, Yerb, and Leisure Project, are also using blockchain to build their businesses and engage with customers in various ways. All are using NFTs to stimulate their direct-to-consumer business and generate interest in their brands. The goal is to leverage the inherent transparency and equality of blockchain technology to attract early adopters, giving them the chance to test ideas and products before completion, and encouraging them to invest in a community built around their beverages.
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